Indeed, the COVID-19 has turned the entire world upside down. Back in January of the year 2020, companies around the globe were busy throwing kick-off meetings, executing various sales and marketing campaigns and organising different events and conferences. Now, the global pandemic has forced many businesses to implement work-from-home policies, many were left with no other choice but to reduce their sales force while others resorted to temporary business closure to save their companies from even more catastrophic events.
As months passed by, more and more businesses have learned to take all the necessary steps needed to ensure the safety of their employees as they get their feet back on the playing field. Despite the possible health risks brought by the COVID-19 pandemic, the reality that there is still a lot of work that has to be done for sales to happen still hit many of us. Employees, regardless if they are working from home or at the office, need to collaborate for this to happen.
This is where the need for mobile Customer Relationship Management (CRM) comes into play. Mobile CRM tools brought back workplace normalcy despite the existence of the global pandemic by helping businesses as they manage multiple data, providing customers with quality services and rebuilding the structure of business operations.
The Importance of Mobile CRM
From using their desktops and laptops to using mobile devices, more and more internet users are making the big switch. According to Statista, mobile devices account for nearly half of the internet traffic worldwide. Based on this figure alone, it’s safe to say that users are now expecting information to be available not just on their desktops but on their mobile phones as well. This completely changes the way companies do their business.
From giving your sales team real-time access to critical information from their colleagues around the globe to providing customers with impeccable mobile-first experience, the power of CRM is limitless.
4 Major Benefits of CRM in a Post-COVID-19 Era
For many years, companies have used traditional CRM systems to monitor customer relationships, set reminders, send out invoices, manage orders and track sales pipelines. Although the use of traditional CRM software is pretty beneficial, it also comes with a major drawback: businesses are chained to their desktops.
Given the unprecedented challenges caused by the COVID-19 pandemic, flexibility and speed are necessary. Fortunately, businesses can now leverage their CRM via their mobile devices.
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Equipped sales team
Leveraging a mobile CRM means providing your sales team with relevant information at the best time they need it. Having the ability to remotely access critical data through their mobile devices will keep them away from tedious and unnecessary processes that are often associated with traditional CRM. With a mobile CRM, your sales team can easily focus on the most vital part of their jobs: closing deals and making sales.
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Enhanced work collaboration
A mobile CRM is not just designed for people working in the field, it also offers a list of benefits for employees working at the office. In the post-COVID-19, work collaboration is no doubt a necessity. Thanks to mobile CRM systems, all essential documents can now be stored in the cloud, allowing employees from all over the world to access the same information in real-time. This will result in enhanced work collaboration and proactive communication across different departments.
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Satisfied customers
Due to the uncertainties associated with the COVID-19 pandemic, catching up with your customers has become even more essential. Letting your customers know what your business is up to by sending them regular updates via email or even through calls can be of great help.
Fortunately, mobile CRM systems can help you satisfy your customers from the comfort of your homes. By curating personalised emails, a mobile CRM can help you reach out to your customers instantly, improving the quality of service you give to your clients.
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Time-efficient
Accuracy is the key especially in these trying times of COVID-19 pandemic. With a mobile CRM tool, your employees will no longer have to key in their notes from the previous meeting which often leads to human errors and inaccuracies. With CRM on mobile, all necessary data will be updated and shared across all teams. This allows employees to carry out tasks with accuracy, whenever and wherever it is needed.