Run your own email marketing, at SES scale.
BVT Mailroom pairs the Sendy campaign platform with Amazon SES for high-volume delivery — self-hosted on AWS, with the data, the list and the sending under your control.
Key takeaways
- BVT Mailroom — a self-hosted email marketing system that pairs the Sendy campaign platform with Amazon SES for high-volume delivery.
- Run your own email marketing on AWS instead of renting seats on a third-party marketing platform.
- Send at Amazon SES pricing as your subscriber list and campaign volume grow.
- Automated bounce and complaint handling keeps lists clean and protects sender reputation.
- Domain authentication with SPF, DKIM and DMARC, plus SES monitoring, to support inbox placement.
- One Sendy dashboard for campaigns, reusable templates, lists, segments and performance tracking.
- Bevootech handles the AWS and Sendy setup end-to-end — you focus on the campaigns.
Self-hosted email marketing on AWS, end-to-end.
High-volume delivery on Amazon SES
Send newsletters, announcements and promotional campaigns at scale, with Amazon SES handling the actual delivery at SES pricing.
Self-hosted Sendy on AWS
Run the Sendy campaign dashboard on your own AWS environment — campaigns, lists, contacts and performance in one place, with your data under your control.
Deliverability and reputation monitoring
Watch bounce rates, complaints and sending reputation through Amazon SES and AWS monitoring tools, with best practices to help your emails reach the inbox.
Automated bounce and complaint handling
Amazon SES feedback notifications process bounces and complaints automatically, keeping lists clean and protecting your sender reputation.
Campaigns and reusable templates
Build newsletters, product announcements, promotional offers and customer updates once, reuse them, and keep brand messaging consistent across sends.
Subscriber and list management
Organise subscribers into lists and segments, manage subscriptions, unsubscribes and audience preferences for more relevant, responsible sending.
Campaign performance tracking
Track delivery, bounces, complaints, opens and clicks where tracking is enabled, and use the data to refine future campaigns.
AWS-based scalability and control
The Sendy application and SES are configured on AWS with monitoring, access controls, backups and operational safeguards tailored to your volume.
For teams that send permission-based email at scale.
- Businesses running regular newsletters, product updates or customer communications
- Digital marketing agencies managing campaigns on behalf of multiple clients
- SaaS companies sending product announcements and lifecycle emails at scale
- E-commerce brands running promotional and transactional-style marketing campaigns
- Organisations that want to own their email marketing infrastructure end-to-end
What Bevootech sets up for you.
AWS environment, Sendy application, Amazon SES configuration and the operational settings to run it reliably.
- AWS server and application setup for Sendy
- Amazon SES configuration and sending identity verification
- Domain authentication with SPF, DKIM and DMARC
- SES production access and sending quota, where required
- Bounce and complaint notification handling
- Email templates, subscriber lists and campaign configuration
- Deliverability monitoring and campaign tracking setup
- Security, backup and operational configuration
See BVT Mailroom on your own AWS account.
A 30-minute walkthrough on the SES + Sendy setup, what your monthly send economics look like, and what we need from your side to get production access.
Frequently asked questions
- What is BVT Mailroom?
- BVT Mailroom is a self-hosted email marketing system that pairs the Sendy campaign platform with Amazon SES for delivery. The application runs on AWS, and Amazon SES handles the actual sending, so you get the campaign management of Sendy with the delivery scale and pricing of SES.
- How is this different from a typical email marketing SaaS?
- You own the platform instead of renting seats on a third-party service. The Sendy application runs on AWS under your account, your lists and templates live in your environment, and delivery is handled by Amazon SES at SES pricing. That combination typically works out cheaper per send as volume grows, and gives you more control over your data.
- What does Amazon SES bring to the table?
- Amazon SES is AWS's email delivery service. It scales to high send volumes, exposes bounce and complaint feedback for automated list hygiene, and supports domain authentication through SPF, DKIM and DMARC. Production access is subject to AWS's standard review and sending-quota process.
- What can I do inside the Sendy dashboard?
- Create campaigns, manage email templates, organise subscribers into lists and segments, handle subscriptions and unsubscribes, and track delivery, bounces, complaints, opens and clicks where tracking is enabled. It is a single interface for the day-to-day of email marketing.
- How is deliverability handled?
- Amazon SES handles delivery, with monitoring set up through AWS tooling to track bounces, complaints and sending reputation. We configure SPF, DKIM and DMARC for your sending domain, hook up SES feedback notifications for automated bounce and complaint processing, and apply best practices for list hygiene and sending patterns.
- Who is BVT Mailroom a good fit for?
- Businesses, digital marketing agencies, SaaS companies, e-commerce brands and any organisation that sends permission-based marketing email at scale and wants to own the platform. It is less suited to one-off small campaigns where a basic marketing SaaS would do the job.
- What does Bevootech actually deliver?
- The full AWS and Sendy setup: AWS environment, Sendy application, Amazon SES configuration and sending-identity verification, SPF/DKIM/DMARC authentication, bounce and complaint handling, email templates, subscriber lists and campaign configuration, deliverability monitoring, and the security, backup and operational settings to run it reliably.
- Can BVT Mailroom handle higher volumes as we grow?
- Yes. The system is built on AWS and Amazon SES, which scale to high send volumes. The configuration of the underlying AWS resources is sized to your expected send volume, and the setup can be expanded as your subscriber list and campaign cadence grow.